“Transform Your Business With Adobe’s Revolutionary Generative AI Tool Firefly”

Adobe to Launch Firefly AI Tool for Enterprise Customers

Adobe’s in-house text-to-image model, Firefly, has seen remarkable engagement by users and has generated around 200 million AI-generated images since its launch in March. Now, Adobe plans to launch Firefly’s newest AI capabilities to its 12,000 enterprise customers. The company counts Coca Cola, Walgreens, Home Depot, General Motors, and U.S. Bank among its enterprise customers, and it recorded $17.6 billion in revenue in 2022. Its generative AI tools are still in beta mode, and Adobe has rolled them out to its Creative Cloud users through photo editing software Adobe Photoshop.

Training with Largest Stocks of Images

Firefly has been trained on over 100 million images, including Adobe’s stock images, licensed images, and public images whose copyrights have expired. Adobe Stock includes over 330 million assets, consisting of images, illustrations, videos, and music tracks. A recently added category of assets is AI-generated images submitted by contributors, which Adobe accepts only if they have the rights to use them. Additionally, contributors can’t opt out of their work being used to train and create tools with Adobe’s AI model, including Firefly.

Mitigating Legal Ramifications

Several text-to-image AI models have faced legal ramifications for using copyrighted content to train their systems. To address this issue, Adobe aims to guarantee to its enterprise customers that they will not face copyright lawsuits or backlash for using generative AI tools to produce images or content. Meredith Cooper, senior director of digital media business at Adobe, stated that Firefly is “designed to be commercially safe and backed by Adobe via indemnification.”

Potential Misuse

However, there is potential for inappropriate use of Adobe’s tools. In response, Adobe launched the Content Authenticity Initiative in 2019 to appropriately label images or content produced by AI and tell if an image has been tampered with using AI. Any content created with Firefly comes with content credentials, including metadata about the creation of the image, such as its name, date, and any edits made to it.

Prompt-based Text-to-Image Tools for Google’s Bard

In addition to bringing its new AI capabilities to enterprise customers, Adobe announced in May 2022 that it also plans to integrate prompt-based text-to-image tools to Google’s conversational chatbot Bard. Users will be able to create synthetic images within Bard using Firefly, expanding their use cases.

Enterprise Generative AI Services and Adobe Sensei

Aside from offering AI tools to create text, photo, or video marketing copy for the web, Adobe’s enterprise customers will also be able to access language models from Microsoft Azure OpenAI service, Google’s language model Flan-T5, and others. Adobe Sensei, an AI framework, enables enterprise users to automate tasks such as analyzing customer information, querying data, and adjusting advertising budgets. Adobe has not yet disclosed pricing for its enterprise generative AI services nor its launch date.

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