### PhonePe Launches E-Commerce App Built On Top Of ONDC
PhonePe, the major fintech company owned by Walmart, has announced the launch of its new e-commerce consumer app Pincode, which is built on the government’s Open Network for Digital Commerce (ONDC) platform[^1^]. This move comes after PhonePe’s formal separation from its parent entity Flipkart earlier this year[^1^]. Pincode aims to provide hyperlocal shopping experiences to users, with an initial launch in Bangalore and plans to expand to more cities and categories in the future[^1^].
PhonePe boasts a user base of 450 million, with one out of four Indians already using their platform[^1^]. With 35 million merchants accepting payments through PhonePe, their large network is expected to drive growth for the ONDC platform and contribute to the expansion of India’s e-retail market[^1^]. According to a report by Bain, India’s e-retail market is projected to reach $150 billion by 2027, driven primarily by new online shoppers from tier 2 and tier 3 cities[^1^].
The launch of Pincode aligns with PhonePe’s efforts to diversify beyond payments and expand into insurance, wealth management, and lending verticals[^1^]. As part of their strategy to achieve revenue of ₹10,000 crore by 2025, PhonePe is also actively investing in the development of products on the India stack[^1^].
To learn more about PhonePe’s Pincode app and its potential impact on the e-commerce market, watch the exclusive interview with Founder & CEO Sameer Nigam on CNBC-TV18[^1^].
[^1^]: [PhonePe’s Pincode goes live on ONDC, starts with Bangalore](https://www.cnbctv18.com/business/companies/exclusive-phonepes-pincode-goes-live-on-ondc-starts-with-bangalore-16332071.htm)
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Walmart-owned fintech major PhonePe, which formally separated from its parent entity Flipkart earlier this year, on Tuesday announced the launch of its e-commerce consumer app Pincode, built on the government’s Open Network for Digital Commerce (ONDC) platform.
In an exclusive conversation with Shereen Bhan, Sameer Nigam, Founder & CEO, PhonePe, speaks about the ONDC framework and strengthening its e-commerce play. Listen in.
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Read web stories : https://www.cnbctv18.com/business/companies/exclusive-phonepes-pincode-goes-live-on-ondc-starts-with-bangalore-16332071.htm
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