Exploring the Benefits of an Omnichannel Solution in Brave Bitesize #61 – Digital Marketing News

**[Brave Bitesize #61](video-link)**

Welcome to Brave Bitesize #61, your weekly 60-second update on all things digital! From SEO to PPC, through to Web Design & Development, we’ve got you covered.

Did you know that omnichannel commerce solutions are becoming increasingly popular among marketers and business owners? According to a recent study, 44% of B2C buyers and 58% of B2B buyers research products online before visiting a physical store[^1]. This clearly indicates the need for businesses to ensure a consistent customer experience across all their platforms.

Take, for example, Kingfisher, the owner of B&Q. They revealed that 90% of their stores now double as digital hubs for online deliveries[^2]. This demonstrates the growing importance of integrating digital and physical platforms seamlessly.

Omnichannel solutions provide a multichannel approach to sales, giving customers a seamless experience no matter which channel they choose to engage with. By breaking down the barriers between business channels, these solutions empower consumers to naturally interact with your brand[^3].

Join us in this episode of Brave Bitesize as we delve into the world of omnichannel solutions and explore how they can enhance your digital marketing efforts.

Don’t forget to like, subscribe, and hit the notification bell to stay updated with our latest digital marketing tips and insights. Let’s dive in!

**Keywords/tags:** Digital Marketing, SEO, PPC, Social Media, Web Development, Google, shorts, ecommerce, retail, lead generation

[^1]: [Source Title](source-link)
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Here is Brave Bitesize #61, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

A lot of marketers and business owners are now investing in omnichannel commerce solutions. A recent study revealed over 44% of B2C buyers and 58% of B2B buyers research a product online before going to a physical store. Which means businesses are having to ensure that their websites, social media channels and apps all offer a similar customer experience as their bricks and mortar stores. In fact, just this week, Kingfisher who owns B&Q stated that 90% of their stores are used as digital hubs as well for online deliveries!

Omni-channel solutions offer a multichannel approach to sales that focuses on a seamless customer experience regardless of which channel the customer uses. They should literally provide seamless integration from one touchpoint to another, break down the walls between the channels in your business and empower the consumer to naturally interact with your brand.

#shorts #OnmichannelSolutions #Ecommerce

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