Video Tutorial: Unleashing the Power of Influencing without Authority

**Title: Mastering the Skill of Influencing Without Authority in Product Management**

**Video: How to Master Influencing Without Authority**
**Slides: How to Master Influencing Without Authority**
**Essays: The Art of Being Compelling as a Product Manager | Engaging in Product Debates | The Most Underrated Product Management Skill: Influence Without Authority**

In June, I had the privilege of speaking at the Lean Product Meetup, after being invited by Dan Olsen. During my presentation, I discussed what I consider to be one of the most underrated skills in product management: the ability to influence without authority. As product managers, it is crucial for us to understand that while we own the product, we do not manage all the resources required for a successful launch and iteration. Unfortunately, many PMs do not invest enough time and effort into developing the skill of influencing stakeholders effectively. Whether it’s engineers, designers, cross-functional partners, or executives, PMs must be able to influence each of these individuals in order to deliver outstanding products to their customers. In this talk, I shared my framework and best practices for mastering the art of influencing without authority, helping PMs become more successful in their roles.

**The Importance of Influencing Without Authority in Product Management**

It is widely acknowledged that product managers play a critical role in driving product success. However, their ability to influence others without formal authority is equally important. While PMs may not have direct control over resources or individuals, they must still find ways to convince and persuade various stakeholders involved in the product development process. This includes team members, cross-functional partners, and executives. By mastering the skill of influencing without authority, PMs can improve their ability to convey ideas effectively, reduce decision churn, and ultimately gain approval for their projects.

**Building a Framework for Influencing Without Authority**

To effectively influence stakeholders, it is vital for product managers to have a structured framework in place. By following a systematic approach, PMs can create compelling arguments tailored to each stakeholder’s unique interests and concerns.

**1. Understanding Your Stakeholders**

The first step in influencing without authority is understanding your stakeholders. This involves identifying their roles, responsibilities, and priorities. By developing a deep understanding of what motivates each stakeholder, PMs can tailor their communication and arguments accordingly. For example, engineers may be driven by technical challenges and efficiency, while executives may prioritize profitability and market share. By aligning your arguments with these motivations, you can significantly increase your chances of influencing their decisions.

**2. Crafting Compelling Arguments**

Once you have identified your stakeholders’ motivations, it is essential to craft compelling arguments that resonate with each individual or group. This involves highlighting the benefits and outcomes that are most relevant to them. For engineers, emphasize the technical feasibility and efficiency gains of your proposed solution. For executives, focus on the potential financial impact and strategic alignment with the company’s goals. By customizing your arguments, you can demonstrate how your ideas align with their interests and address their concerns.

**3. Effective Communication**

Influencing without authority also requires effective communication skills. PMs must be able to convey their ideas clearly and concisely, ensuring that their message is understood by all stakeholders. This includes using language and terminology that resonates with each group. Avoid jargon when speaking to non-technical stakeholders, and provide detailed technical explanations when communicating with engineers. By adapting your communication style to suit the audience, you can enhance your credibility and increase the chances of getting your ideas accepted.

**4. Building Trust and Relationships**

Developing strong relationships and trust with stakeholders is crucial for successful influence without authority. PMs must invest time and effort in building rapport with team members, cross-functional partners, and executives. By demonstrating your expertise, reliability, and dedication to the product’s success, you can earn the trust and respect of your stakeholders. This trust forms the foundation for effective influence and collaboration.


The ability to influence without authority is an essential skill for product managers. By following a framework that includes understanding stakeholders, crafting compelling arguments, effective communication, and building trust, PMs can significantly improve their ability to influence others and successfully launch world-class products. Remember, influencing without authority is not about exerting control or power, but rather about aligning interests, building relationships, and effectively communicating the value of your ideas. Start investing in this skill today to become a more influential and successful product manager.

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