Maximizing ROI with Personalization and Customer-Centric Strategies

**Title: Driving ROI Through Personalization & Customer Centricity | CX Management Strategies**

In this round table discussion, we delve into the importance of customer centricity and driving ROI through personalization in today’s business landscape. As businesses strive to meet customers’ ever-changing demands, understanding their expectations becomes crucial for success. Join our esteemed panel of guests as they share insights on building a customer experience (CX) program that consistently demonstrates its value and balance profits with personalization. We explore the pillars of customer centricity, including customer data analysis, personalization, and proactive customer support. Learn from industry leaders in this informative and engaging conversation.

**Key Points:**

1. Customer centricity is a game changer that positively impacts both top-line and bottom-line growth. It fosters stronger relationships with customers, improves satisfaction, retention, and other key metrics.
2. Understanding the diverse needs of different customer segments, such as distributors, retailers, consumers, and e-commerce customers, is essential for building customer centricity.
3. Key pillars of customer centricity include driving data insights through customer data analysis, customization and personalization based on customer preferences, and proactive customer support through AI chatbots and seamless omnichannel experiences.
4. Monitoring and measuring the value of CX programs is crucial for sustaining momentum. B2C businesses can track customer experience through in-store interactions and conversions. Feedback collection, such as NPS surveys, helps understand customer satisfaction and product experiences.
5. Utilizing customer feedback enables businesses to optimize product offerings and address any gaps in customer expectations, ultimately enhancing customer centricity and driving ROI.

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With the customer-centric business model gaining worldwide popularity, businesses are now looking to adopt a customer-centered approach to build a successful venture.

Understanding the customer’s expectations and demands, providing a solution to overcome their challenges, gathering feedback, and incorporating those changes – all of these contribute to a great customer experience. The CX management market is expected to grow by 15.3% every year from 2022 to 2030.

More than ever before, proving the ROI of customer experience is absolutely vital. So how do businesses build a CX program that continuously demonstrates its value? How can companies balance customer centricity & ROI?

In this round table discussion, we will get our esteemed panel of guests to answer these pertinent questions. The panel will also brainstorm over the best strategies on Balancing Profits and Personalization.

#ROI #personalisation #customercentricity #CXprogram #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday

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