Executive Head of Sanlam Umbrella Solutions – Nzwa Shoniwa

# Understanding the Role of Technology in Enhancing Benefit Counselling and Engagement in New Generation Umbrella Funds

In this **EBnet 3-D Virtual Conference 2023 Interview**, Z shuna, the managing executive of Sunlam Umbrella Fund, discusses the use of technology in enhancing the member experience. The interview delves into practical examples of how technology is utilized to improve digital adoption, client experience, member engagement, and alignment across varying solutions within umbrella funds.

At the core of their approach is the belief that technology enables members to access information at their fingertips, empowering them to make informed decisions not only for the present but also for the future. The focus on app development has allowed members to update nomination beneficiaries and make investments, catering to the preferences of the younger generation.

The discussion also addresses the challenges of engaging members through platforms like TikTok and the importance of providing reliable financial advice to the younger demographic. With the goal of improving engagement rates, Sunlam Umbrella Fund has expanded its engagement channels to include proactive engagement through WhatsApp technology, aiming to reach the Gen Z and Millennial demographic more effectively.

Furthermore, Z shuna provides insights into the impact of benefit counselling on member behaviors, detailing a decrease in the number of members taking cash and an increase in preservation rates. The use of technology to engage members before critical decisions, such as accessing retirement savings, is highlighted as a crucial aspect of their approach.

In addressing the looming Twoot system, the interview emphasizes the importance of clear communication and verification processes to mitigate risks associated with the access to emergency savings. Additionally, the focus on mental wellness and the introduction of free psychologist sessions within the umbrella fund’s offerings reflects a proactive response to the mental health challenges faced by members in light of global crises.

This comprehensive interview sheds light on the innovative use of technology to drive engagement and empower members within new generation umbrella funds, offering valuable insights for both industry professionals and members.

For full transcription of the interview, visit [Source](insert your URL here)

**Keywords/tags:** [vid_tags]