Apple Engineers Working on Developing a ChatGPT Clone, However, Executives Remain Uncertain About Its Launch

**Apple Developing Its Own Generative AI Tools to Challenge OpenAI and Google**

Apple is reportedly working on its own generative AI tools called “Apple GPT” to compete with OpenAI’s GPT and Google’s Bard, according to a report by Bloomberg. This move is driven by concerns within Apple that its devices may become less essential if the company falls behind in AI. While Apple has used background AI for years, it lacks a clear strategy for bringing advanced generative AI directly to customers. However, Apple plans to make an announcement about this project later this year.

**Cross-Functional Collaboration at Apple for AI Development**

Mark Gurman of Bloomberg News reveals that a cross-functional collaboration is currently underway at Apple. Teams from AI, software engineering, and cloud infrastructure are working together on this covert AI project. The objective is to ensure that Apple remains competitive in the AI space and that its devices continue to provide a seamless user experience.

**Apple’s Long-Standing Use of AI in its Devices**

Apple has been incorporating AI into its devices for years. Initially, AI was primarily used behind the scenes to enhance the quality of photos and videos and to power features like crash detection. However, in recent times, Apple has started introducing AI-powered enhancements to its iOS platform. This ongoing integration of AI technology demonstrates Apple’s commitment to improving user experiences through intelligent computing.

**Unclear Roadmap for Delivering Generative AI to Customers**

Despite leveraging AI in its products, Apple has yet to outline a clear roadmap for bringing generative AI directly to its customers. While the company aims to make an announcement about its generative AI tools later this year, specific details about the delivery strategy remain unknown. However, Apple’s drive to compete with OpenAI and Google suggests that it is determined to provide cutting-edge AI capabilities to its users.

**Apple’s “Ajax” Framework and Dependence on Cloud Infrastructure**

Apple’s generative AI tools, internally known as “Apple GPT,” are developed on top of Google’s Jax machine learning framework. Unlike other tech giants, Apple doesn’t maintain its own servers for this technology. Instead, it relies on Amazon Web Services and Google Cloud to power its AI capabilities. Apple’s “Ajax” framework was created with the goal of consolidating machine learning development within the company.

**Internal Testing of ChatGPT-Style Prototype**

Apple has already begun internal testing of a ChatGPT-style generative AI chatbot. Initially, the rollout of this chatbot was delayed due to security concerns surrounding generative AI. However, access to the tool has since been expanded, albeit with the restriction that employees are prohibited from using its outputs for consumer-facing purposes. According to insiders, Apple’s chatbot technology appears to be on par with existing offerings in the market, functioning similarly to ChatGPT and Bard.

**Enhancing Siri and Apple’s Software Products with Generative AI**

If Apple successfully integrates generative AI into its devices, it could greatly enhance Siri’s capabilities. Siri has long been criticized for lagging behind competitors like Amazon’s Alexa in terms of functionality. By incorporating generative AI technology, Siri could provide more intuitive and in-depth responses, potentially bridging the gap between Siri and its rivals. Moreover, this technology could extend beyond Siri and enhance other key software products in Apple’s ecosystem, such as the iWork Suite, Final Cut Pro, and Apple Music.


Apple’s secret development of its own generative AI tools reflects the company’s determination to stay ahead in the AI race. By challenging OpenAI’s GPT and Google’s Bard, Apple aims to ensure that its devices remain essential for users. While the roadmap for delivering generative AI directly to customers is still unclear, Apple’s cross-functional collaboration and integration of AI into its products demonstrate its commitment to enhancing user experiences through intelligent computing. With the potential to significantly improve Siri and enhance other software tools, Apple’s foray into generative AI opens up exciting possibilities for the future of AI-powered technologies.

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