The Ultimate Guide to Effective SEO in the Video Era

## **YouTube Video Description: How to Make SEO Work for Your Business in 2023**

Welcome to another episode of Inside Marketing! In this video, DMC sits down with Mike Lewis from Breakout Media to discuss how to make SEO work for your business in 2023. As the digital landscape continues to shift towards video content, understanding the ins and outs of SEO is more important than ever.

In this conversation, Mike breaks down the foundational principles of SEO that have remained consistent over the years. He emphasizes the importance of delivering the best possible results to users, as that is the ultimate goal of search engines like Google. While Google’s ranking factors may evolve, focusing on user-centric content will always yield positive results.

Mike also dives into the current trends in SEO, highlighting relevance and authority as the key factors for success. Relevance entails optimizing your website with keywords, metadata, and proper tags, while authority is built through high-quality content marketing. He stresses the value of video content and how it can now directly impact rankings on search engines.

However, Mike also emphasizes that blogs are far from dead. Many users still prefer reading blogs and other written content for research and information. It’s important to have a diverse content strategy that caters to different user preferences.

If you’re wondering how to navigate SEO in 2023 and make it work for your business, this video is a must-watch. Gain valuable insights and practical tips from an SEO expert to boost your online visibility and drive meaningful results.

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To quote the late, great Joshua from Wargames “A strange game. The only winning move is not to play.”

Great advice when it comes to thermonuclear war, yes, but as it turns out it’s also a winning strategy for SEO in 2023. Yes, I’m as surprised by this as you!

On the one hand, working with it is yet another consideration on top of your already massive laundry list of digital content requirements, on the other hand, the invisible hand of the algorithm is doing everything it can to encourage creators to create better content for humans.

But in an internet that is more and more video-first, how does SEO even work? And how can you make it work for your business? And SHOULD you?

I caught up with Mike Lewis from @breakoutmedia( at The Business Show in London’s Excel to figure out the answers to those questions…

#seo #seomarketingtips #discoverability #search #searchengineoptimization #marketing #digitalmarketing

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