Social Media: A Catalyst for Brand Boosting and Employee Advocacy

In this YouTube video, Caroline Desaegher, Brand Communication Director for Ramsay Générale de Santé, and Sophie Maneau, Digital Communications Officer at VINCI, join Geoffrey Boulakia, General Director for France at The Social Client, on stage at HUBDAY Future of Social Marketing & Business to share their experiences. The HUB Institute analyzes digital trends and strategies to accelerate companies’ digital transformation.

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In this video, Geoffrey Boulakia, Caroline Desaegher, and Sophie Maneau discuss the intersection of social media, marketing, and branding. They share their experiences and insights on how digital strategies can be used to transform businesses. This discussion is particularly relevant for professionals in the healthcare and construction industries, as Caroline represents Ramsay Générale de Santé and Sophie represents VINCI.

Caroline explains the challenges of promoting the Ramsay Générale de Santé brand in a rapidly transforming healthcare sector. She emphasizes the importance of emotional communication and community building in creating visibility and reputation for the brand. Sophie, on the other hand, highlights the unique perspective of the construction industry and how social media can be used to showcase corporate initiatives and engage with their audience.

Both speakers touch on the importance of storytelling, personalization, and creating relatable content to establish a connection with their target audience. Caroline discusses Ramsay Générale de Santé’s successful “Month without Tobacco” campaign, which portrayed relatable characters and incorporated medical references to promote smoking cessation. Sophie shares insights on Vinci’s corporate campaign and its translation into effective social media strategies.

Watch this video to gain valuable insights into social media marketing and branding in the healthcare and construction industries.

Caroline Desaegher, Directrice Communication de Marque pour Ramsay Générale de Santé et Sophie Maneau, Digital Communications Officer chez VINCI accompagnent Geoffrey Boulakia, Directeur Général France de The Social Client sur la scène du HUBDAY Future of Social Marketing & Business pour témoigner de leur expérience.

Le HUB Institute décrypte les tendances et nouveaux leviers du numérique pour accélérer la transformation digitale des entreprises.

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