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John Goodall discusses the real estate gap at Altfi summit 2015

Welcome to the Financial Insights of Today: Navigating through the Mortgage Crisis & Learning for Tomorrow

In this comprehensive and immersive video, John Goodall, CEO and co-founder of Landbay, a leading peer-to-peer (P2P) lending platform specialized in residential buy-to-let mortgages, delivers an insightful session on the lessons learned from the financial crisis. The focus is on the interconnected realms of real estate, mortgage lending, and how these have profound implications for the alternative finance (AltFi) sector. Drawing from the historical perspective of the mortgage crisis that shook the financial world, John dives deep into the core issues, providing a roadmap for future resilience in finance.

Discover the Intricacies of Mortgages and AltFi

The session begins with a critical examination of the mortgage lending practices that contributed to the global financial crisis. Despite secured lending being considered safer than its unsecured counterpart, the mortgage crisis stood as a stark contradiction. Through a detailed analysis, John explores how overlooked standards and irresponsible lending practices led to catastrophic consequences in the real estate sector and beyond. This narrative is particularly relevant for stakeholders across the spectrum of AltFi, including peer-to-peer lending, crowdfunding, and fintech, offering essential lessons on risk assessment, ethical lending, and the importance of transparency.

Learnings that Extend Beyond Borders

Landbay’s commitment to transparency and rigorous underwriting practices sets a benchmark for the industry. Given the diverging paths of residential vs. commercial real estate during and after the crisis, John underscores the value of prudent investment and lending decisions. This discussion holds paramount importance not only for UK business funding but for global investors, SMEs seeking finance, and startups navigating the challenging waters of funding and growth.

A Vision for the Future: Responsible Alternative Financing

In a world where the alternative finance market has witnessed exponential growth, understanding market risks, borrower serviceability over mere security, and the need for continuous stress testing against evolving economic indicators is critical. John’s narrative weaves through these complex themes, introducing Landbay’s innovative approach to loan underwriting and data transparency. By sharing in-depth loan data and conducting independent stress tests, Landbay aims to pave the way for a more secure, sustainable, and borrower-friendly future in the P2P funding space.

A spotlight is also shone on the importance of AltFi in providing SME funding, equity funding, and financing startups; areas that are vital for economic growth yet often underserved by traditional banking institutions. The insights shared here are instrumental for anyone involved in SME loans, financing startups, or looking to understand the nuanced dynamics of P2P loans and the broader alternative finance landscape.

Engage with Us

Your journey into the heart of mortgage lending, real estate finance, and the lessons from past financial crises begins here. Join us in fostering a culture of learning, transparency, and integrity in the finance sector. Let’s shape a future where finance serves as a foundation for stable, sustainable growth for businesses big and small across the globe.

Explore more at Landbay: Visit Landbay

Stay informed with the latest in AltFi: AltFi News

Note: This presentation is a must-watch for professionals, investors, and enthusiasts in the realms of alternative finance, fintech, real estate, and beyond. It provides a critical look back at past financial turmoil with an eye towards future prevention and success in the dynamic world of finance.


By harnessing the power of shared knowledge, expertise, and a forward-thinking approach, we can collectively navigate the complexities of today’s financial landscapes. This video is a cornerstone resource for anyone looking to deepen their understanding of finance, investment, and the pivotal role of alternative finance in shaping our economic future.

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