The Future of Work: Mark Stelzner’s Insights on Hyper-Personalization

**Title: Hyper-Personalization and the Future of Work: Insights with Mark Stelzner**

**Description:**
In this thought-provoking video, Mark Stelzner, the founder and managing principal of IA, delves into the concept of hyper-personalization and its profound impact on the future of work. As artificial intelligence continues to advance, hyper-personalization introduces a new era of experiences tailored to individual needs and preferences.

One crucial aspect underlying successful hyper-personalization lies in the accessibility and utilization of timely and accurate data. Organizations that excel in this practice have developed a robust infrastructure for gathering and analyzing data, encompassing behavioral patterns, preferences, and heuristics. Mark exemplifies this by highlighting scenarios where an individual’s self-identified pronouns or search activities on the benefits portal could dictate the content and communication they receive.

Moreover, Mark explores how hyper-personalization can extend beyond mere customization to include proactive interventions. By leveraging deep insights into an individual’s schedule, meetings, and overall well-being, organizations can offer tailored recommendations or opportunities for rest and rejuvenation. He cites Microsoft Viva as an exemplar of this level of hyper-personalization, where every minute of a person’s day is considered to provide meaningful and timely assistance.

To embark on this transformative journey of hyper-personalization, organizations must establish a foundation of trustworthy and comprehensive data. It is this foundation that fuels awareness and enables the creation of invaluable promotable assets—resources and initiatives that resonate with individuals on a personal level. Ultimately, the goal is to empower individuals to take immediate action on offerings that matter most to them.

Interested in learning more about hyper-personalization, technology, and its impact on the future of work? Check out Mark Stelzner’s insightful discussion and discover how organizations are primed to revolutionize their approaches to employee engagement and experiences.

**Sources:**
– [HRExecutive’s article on Cisco’s integrated benefits delivery strategy](https://hrexecutive.com/how-cisco-transformed-integrated-benefits-delivery-with-a-high-touch-high-tech-strategy/)
– [HBLC coverage on health benefits leadership conference news](https://hrexecutive.com/category/conferences/health-benefits-leadership-conference-news/)

**Keywords/Tags:**
hyper-personalization, future of work, benefits, HR, business

**Transcript:**
[00:00] Hyper personalization is exciting. We’ve all seen what’s happening with artificial intelligence… (full transcript available upon watching the video)

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Founder and managing principal of IA Mark Stelzner discusses hyper-personalization and how it relates to the future of work.

For more on Stelzner and his work with Cisco, see HRExecutive’s article: https://hrexecutive.com/how-cisco-transformed-integrated-benefits-delivery-with-a-high-touch-high-tech-strategy/

For more HBLC coverage, please see our headlines: https://hrexecutive.com/category/conferences/health-benefits-leadership-conference-news/