**Ecommerce Marketplace Meesho Unveils New Brand Identity: Strengthening Positioning and Business Growth**
[Meesho Official](https://www.youtube.com/channel/UCST01VZ0bjjWFxLbsGy7N-w), a leading ecommerce marketplace, has revealed its new brand identity in a bid to strengthen its positioning in the market. In an exclusive interview with CNBC-TV18, Founder Viditaatrey discusses the brand revamp, new offerings, and the company’s pursuit of profitability in the coming months.
Meesho’s new brand identity reflects the platform’s evolution over the years. While originally focusing on female entrepreneurs and fashion, Meesho now serves all genders and offers a wide range of categories, including apparel, personal care, beauty, electronics, books, and more. The rebranding signifies Meesho’s commitment to becoming the go-to shopping app for the next billion aspirational consumers, catering to their diverse needs and preferences. The brand also emphasizes inclusivity, with support for multiple languages, ensuring accessibility for users across the country.
Despite reports of a slowdown in the ecommerce sector, Meesho continues to experience strong growth. While pandemic-driven numbers were exceptional, Meesho’s growth still remains robust, even in 2023. With online commerce accounting for only 5% of overall shopping in India, there is immense potential for expansion. Meesho remains optimistic, as their value-focused approach appeals to consumers and small businesses, particularly during times of economic uncertainty.
Meesho’s focus on sustained profitability has led to strategic measures, including a reduction in workforce and cost optimization. With these efforts, the company is confident that it is approaching profitability within a quarter or two. As Meesho continues its journey toward sustainable growth, an IPO may be on the horizon, further solidifying its position in the market.
For more updates on Meesho’s new brand identity, business growth, and upcoming milestones, stay tuned to CNBC-TV18.
*Source: [CNBC-TV18](https://www.cnbc.com/)*
Ecommerce marketplace Meesho Official reveals its new brand identity! Founder Viditaatrey tells
Shruti Mishra how the brand revamp will help #Meesho strengthen its positioning.
Also talks about new offerings, business growth and achieving profitability in a quarter or two!
#meesho #meeshoapp #newbrand #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday
Read More : https://www.cnbctv18.com/technology/meesho-unveils-new-brand-identity-to-turn-profitable-in-a-quarter-or-two-16883161.htm
About CNBC-TV18: India’s leading business news channel, CNBC-TV18 offers the most comprehensive coverage of businesses, the economy and the financial markets. Catch all your favourite shows, exclusive videos, big-ticket interviews and more here.
You can also connect with CNBC-TV18 News Online
Catch the latest news: https://bit.ly/2YbpXBM
Follow CNBC-TV18 round the clock: https://www.cnbctv18.com/live-tv/
Stay updated with all the market action in real time: https://www.cnbctv18.com/market-live/
You can also stay updated with all the latest news on-the-go with CNBC-TV18 Minis: https://www.cnbctv18.com/minis/
Subscribe to our Channel: https://bit.ly/3nvEcxf
Like us on Facebook: https://www.facebook.com/cnbctv18india/
Follow us on Twitter: https://twitter.com/CNBCTV18News
Follow us on Instagram: https://www.instagram.com/cnbctv18india/
Catch us on: Linkedin: https://in.linkedin.com/company/cnbc-tv18
n18oc_business
GIPHY App Key not set. Please check settings