**Title**: Fireside Chat at IMAGEXX 2023: The Role of Data Analytics and AI in Hyperlocalisation | Popkorn and EssilorLuxottica
**Description**:
In this fireside chat at IMAGEXX 2023, Ritika Jaiswal, Associate Vice President of Popkorn, and Suvashish Banerjee, Brand & Business Lead – Luxury & Premium Portfolio, South Asia, EssilorLuxottica discuss the role played by data analytics in knowing consumers well and how AI and hyperlocalisation are making personalisation bigger. They also explore the challenges and opportunities technology brings in the fashion retail industry.
In the changing landscape of fashion retail, technology has drastically transformed how brands interact with consumers. Social media and influencer marketing have provided new opportunities for direct consumer feedback and seamless browsing and buying experiences[^1^]. With the rise of digital platforms, data analytics and consumer insights have become integral to marketing and advertising strategies. PR and advertising have shifted from mandates to a quantitative approach, utilizing data to understand consumer behavior, trends, and purchase intentions[^2^].
Personalisation has become a key aspect of advertising and communication. With data-driven insights, brands can tailor their advertisements based on individual preferences and interests[^3^]. As AI continues to evolve, hyperlocalisation and individualised advertising will become even more accessible, replacing current demographic-based targeting[^4^].
While technology brings numerous benefits, it also presents challenges. Lack of understanding and knowledge can hinder effective use of technology. For instance, complex authentication procedures can result in difficulties accessing accounts[^5^]. It is crucial for companies to have resources who can comprehend and utilize technological advancements to develop effective communication strategies and grow their businesses[^6^].
In the fashion retail industry, technology has become integral to communication with consumers. Websites now offer seamless browsing and purchasing experiences, and virtual try-ons have improved significantly. Brands are integrating technology at every touchpoint, providing a holistic and interactive shopping experience[^7^].
Join Ritika Jaiswal, Associate Vice President of Popkorn, and Suvashish Banerjee, Brand & Business Lead – Luxury & Premium Portfolio, South Asia, EssilorLuxottica, as they delve into the crucial role of data analytics, AI, and hyperlocalisation in the ever-evolving landscape of fashion retail.
**Keywords/Tags**: IMAGEXX 2023, adgully summit, PRindustry, PRexperts, PRcareers, Firesidechat, Hyperlocalisation, Personalisation, Digital Disruption, Ritika Jaiswal, Popkorn, Suvashish Banerjee, EssilorLuxottica, Artificial Intelligence, Data Analytics, PR conference, PR strategies, Online Reputation, Smart data discovery, Augmented analytics, Location data market, Hyper-personalized products, Contextual information, Cross-functional insights, Data-driven decision-making.
**Sources**:
[^1^]: [Source 1 Name](source_1_link)
[^2^]: [Source 2 Name](source_2_link)
[^3^]: [Source 3 Name](source_3_link)
[^4^]: [Source 4 Name](source_4_link)
[^5^]: [Source 5 Name](source_5_link)
[^6^]: [Source 6 Name](source_6_link)
[^7^]: [Source 7 Name](source_7_link)
In this fireside chat at IMAGEXX 2023, Ritika Jaiswal, Associate Vice President of Popkorn, and Suvashish Banerjee, Brand & Business Lead – Luxury & Premium Portfolio, South Asia, EssilorLuxottica discuss the role played by data analytics in knowing the consumers well, and how with the advent of AI hyperlocalisation is going to be much bigger and personalised. Suvashish Banerjee points out how technology can be a hindrance when one does not have any knowledge about it. There is a lot of personalisation currently in terms of knowing what a consumer wants.
#DigitalDisruption #adgully #adgullysummit #PRindustry #PRexperts #PRcareers #Firesidechat #Hyperlocalisation #Personalisation #Hyperlocalmarketing
GIPHY App Key not set. Please check settings