**The Rise of Virtual Influencers: Exploring Their Impact on the Digital Landscape**
In this thought-provoking panel discussion at IMAGEXX 2023, industry experts delve into the phenomenon of virtual influencers and their growing influence on various domains, including fashion, beauty, gaming, and music [^1^].
Led by Jagriti Motwani, Co-founder and Chief at Cha-Chi, the panel features esteemed speakers such as Aman Dhall, Founder of CommsCredible, Aakriti Thakur from Healthians, Manik Dhodi, an influencer, actor, and real estate director at adidas, and Shakti Singh, Marketing Manager at Anko, India [^2^].
Virtual influencers are computer-generated or AI-powered personalities that exist solely online, boasting millions of followers and fans. Some reports suggest that these virtual influencers are gaining popularity and influence in comparison to their human counterparts in fields like fashion, beauty, gaming, and music [^3^].
This discussion delves into the rise of virtual influencers and their significant impact on the digital landscape, shedding light on their increasing dominance and their role in shaping the future of influencer marketing [^1^].
Keywords: IMAGEXX 2023, Adgully, AdgullySummit, PR industry, PR careers, PR experts, digital PR, Public Relations and Corporate Communications, Influencer Marketing, Digital Transformation, Jagriti Motwani, Cha-Chi, Aman Dhall, CommsCredible, Aakriti Thakur, Healthians, Manik Dhodi, Shakti Singh, Anko, Human Influencers, Virtual Influencers, Digital Landscape, Digital Transformation, Computer-generated influencers.
[^1^]: [IMAGEXX 2023](https://www.imagexx.in/)
[^3^]: [Adgully Summit](https://www.adgully.com/adgully-summit–raw-beauty-to-experience-every-day-marketing-advanced-luxury-81370.html)
The rise of virtual influencers and their impact on the digital landscape is a topic that examines the phenomenon of computer-generated or artificial intelligence influencers who exist entirely online and have millions of followers and fans. According to some sources, virtual influencers are becoming more popular and influential than human influencers in some domains, such as fashion, beauty, gaming, and music.
In the panel discussion at IMAGEXX 2023, the PR industry event, experts discuss about the rise of virtual influencers and their impact on the digital landscape. The session was chaired by Jagriti Motwani, Cofounder and Chief at Cha-Chi, and the panelists included
Aman Dhall, Founder, CommsCredible, Aakriti Thakur, Healthians, Manik Dhodi, Influencer, actor, and real estate director, adidas, Shakti Singh, Marketing Manager, Anko, India.
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