[Marketplace Companies – Internet Network Dynamics: NOAH 2011 Conference Presentation by Oleg Tscheltzoff, CEO of Fotolia]
Welcome to the NOAH 2011 Conference in London, where industry executives, investors, and startups come together to discuss market trends, form partnerships, and explore innovations in the digital ecosystem. This presentation, delivered by Oleg Tscheltzoff, CEO of Fotolia, showcases the dynamics of internet network in marketplace companies.
[Fotolia: The Largest Database of Stock Photography]
Fotolia, a reputable European company created and imagined by French people, is a leading marketplace for stock photography. Photographers, whether advanced or professional, can easily create an account and upload their pictures for review. Our team of editors ensures the quality of the submitted photos, making them available for purchase worldwide through our search engine.
[Disruptive Pricing and Simple Usage]
What sets Fotolia apart is its disruptive pricing. With images available for as low as one dollar, we have made stock photography 100 to 200 times more affordable than before. Additionally, the royalty-free license simplifies the usage of the purchased images, making them accessible for various purposes such as websites, blogs, brochures, billboards, and even retail displays.
[Global Reach and Potential]
After five years, Fotolia has amassed over 15 million stock photos, videos, and vectors, making it one of the largest databases of stock photography in the world. Our user base consists of three million users, half of whom are buyers. However, considering the potential market of approximately 60 million buyers worldwide, there is still room for significant growth.
[Revenue and Profitability]
Fotolia’s revenue has reached the range of $100 million, and the company continues to experience steady growth. With its solid business model, Fotolia has become a highly profitable venture.
[The Genesis and Success of Fotolia]
Oleg Tscheltzoff, the CEO of Fotolia, shares the story behind Fotolia’s creation. Initially, the online environment lacked affordable and legally licensed images. As a result, both Tscheltzoff’s web hosting company and its clients resorted to using illegal images. This problem, combined with the growing need for more accessible and affordable imagery and advancements in technology, laid the foundation for the concept of a marketplace that connects photographers and buyers.
[Fostering Content and Building Trust]
Overcoming the initial challenge of convincing professional photographers to sell their images for significantly lower prices required Fotolia to strategize and create buzz around the platform. By faking sales initially and partnering with web hosting companies, Fotolia was able to attract more photographers and gain credibility in the market. Some photographers, like Yuri Arcus, earn over a million dollars in royalties per year, further solidifying Fotolia’s success.
Join us in exploring the fascinating world of marketplace companies and internet network dynamics by watching this enlightening presentation by Oleg Tscheltzoff at the NOAH 2011 Conference.
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Marketplace Companies – Internet Network Dynamics. Presentation by Oleg Tscheltzoff, CEO of Fotolia at the NOAH 2011 Conference in London.
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