[EXCERPT] “The Freemium BtoC Business Model” with Ben Marrel, CEO of Breega

# How to Build a Sustainable Business Model in Fintech – Insights from Ben Marrel, CEO Breega

Looking to apply the ‘free internet’ business model to fintech? In this video, Ben Marrel, CEO of Breega, shares his insights on the challenges of generating revenue in the fintech space, and how to build a sustainable business model.

Marrel highlights the risks of offering completely free services without a clear path to monetization. Instead, he suggests taking a volume-based approach, focusing on building user loyalty over time. Still, Marrel acknowledges that it takes a strong team and a solid strategy to maintain user retention for years on end.

If you’re interested in the latest developments in fintech, be sure to check out the Payment & Fintech Club of the Acsel for the latest news and networking opportunities.

For more videos on fintech and the digital transformation in France, check out the Acsel’s playlist of all the #PaymentFintech #ChroniquesReplay.

**Keywords/Tags:** Fintech, Business model, Revenue generation, User retention, Payment & Fintech Club, Acsel, France.

– [Payment & Fintech Club of the Acsel](
– [Acsel | Accelerating the digital transformation of France](
– [Full transcript of the video by Ben Marrel](

Extrait de l’intervention de Ben Marrel, CEO Breega lors des Chroniques du Payment & Fintech Club #5 du 22 septembre 2022.

Les replays en intégral de tous les épisodes sont accessibles dans cette playlist.

Retrouvez les actualités du Payment & Fintech Club de l’Acsel :

L’Acsel est la principale association multisectorielle et transversale du numérique en France dont la mission est l’accélération de la transformation numérique : #InclusionNum, #ConfianceNum, #CroissanceNum. Elle réunit l’ensemble des acteurs de l’économie numérique, des entreprises et des organismes publics, de toutes tailles (grands groupes, PME, TPE, ETI, startups) et œuvre à leur mise en relation par des évènements de networking. Avec sa Think Factory, elle analyse l’impact du numérique sur les différents secteurs de l’économie, anticipe les défis à venir et partage les bonnes pratiques.

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