Creating a Profitable Digital Marketing Strategy

**Title: Developing a Cohesive Digital Marketing Strategy | Practical Guidance and Tools**

**Description**

Welcome to this webinar on developing and implementing a cohesive digital marketing strategy. Led by Business West’s Digital Marketing and Digital Adoption Specialists, this session provides practical guidance and explores the support tools available to help you create a successful digital marketing strategy.

In this webinar, we will cover key elements of developing a cohesive strategy, including creating a digital culture and utilizing tools and techniques for effective marketing campaigns. We will also delve into key topics such as understanding the digital marketing landscape, analyzing audience behavior, benchmarking performance against competitors, optimizing websites for lead generation, and the different roles of SEO, PPC ads, and affiliate marketing.

By the end of this session, you will gain a solid understanding of:

1. Creating a strategic marketing strategy that delivers ROI
2. Cost-effective strategies for lead generation
3. Free tools to better understand your audience and competitors

Don’t miss out on the chance to enhance your digital marketing skills. Join us today!

**Keywords/Tags**: [vid_tags]

**Source Links**:
– [Business West](www.businesswest.co.uk)
– [Somerset Innovation Exchange](www.somersetinnovationexchange.co.uk)

*Note: The original transcript has been shortened and formatted for better readability.*

This webinar provides practical guidance on how to develop and implement a cohesive digital marketing strategy, and outlines some of the support tools available.

It explains how to target specific audience segments with tailored messages and refine campaigns through detailed monitoring, tracking and benchmarking.

Delivered by Business West’s Digital Marketing and Digital Adoption Specialists, this recording covers:
Key elements of developing a cohesive strategy
Creating a digital culture
Tools and Techniques

Key topics covered:
Today’s digital marketing landscape
Understanding your audience
Benchmarking your performance against competitors
Optimising your website for lead generation
The different roles of SEO, Pay Per Click (PPC) ads and affiliate marketing
At the end of the webinar, you will have an understanding of:
Getting back to basics – creating a strategic marketing strategy that delivers ROI
Cost-effective strategies for lead generation
Free tools to help you better understand your audience and your competitors