## **How Much Do Founders Know About Sales and Marketing? | Interview with Dave Kellogg**
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Keywords/tags: B2B Sales, B2B Marketing, Marketing podcast, Sales podcast, B2B
Source: [Podcast Episode: How Much Do Founders Know About Sales and Marketing? | Interview with Dave Kellogg]()
Transcript:
[00:00] Introduction:
Dave Kellogg: “I think progression like back when I started marketing they’d ask us for leads hey marketing go get leads and then so you know what marketing go get qualified leads and they said hey marketing go get pipeline and then they’d say go to pipeline it closes go get pipeline that closes efficiently. Right, so we started looking at the cost and they said go get pipeline that closes efficiently and results in happy customers and then it was go get pipeline that closes efficiently and results in happy customers who expand. Right, it’s our job to tell better stories and always remember it’s the Risk Takers That are rewarded people are sick and tired of being marketed too and they’re sick and tired of being sold the single biggest story today in sales and marketing is how our customers.”
[01:15] CMO vs. CEO: What’s best?
Host: “Hello Dave and welcome to the Growth Hub podcast. It’s great to have you here!”
Dave Kellogg: “Fantastic! So before we get into the topic of the day, I have to ask you, with your phenomenal career, which of those roles do you feel most comfortable with?”
[03:45] What do founders need to know about selling?
Host: “That’s interesting! Now, let’s dive into the topic of selling. What do founders need to know about it?”
Dave Kellogg: “Well, there are a few things founders should understand about selling. First and foremost, they need to grasp the basics of sales. It’s essential to have a solid understanding of the sales process, from generating leads to closing deals efficiently. Additionally, founders need to learn how to become effective Chief Salespeople for their organizations. This involves being able to tell compelling stories, understand customer needs, and build strong relationships with buyers.”
[08:10] The impact of technology in the sales landscape
Host: “Technology has significantly impacted the sales landscape. How do you see its influence?”
Dave Kellogg: “Technology has revolutionized sales in many ways. From CRM systems to digital marketing tools, there are numerous software solutions that can streamline and enhance the sales process. However, it’s important to remember that technology is just an enabler. It’s the people, the relationships, and the storytelling that ultimately drive successful sales.”
[12:40] Why are sales and marketing often misaligned?
Host: “Sales and marketing alignment is a common challenge for many companies. Why do you think they often become misaligned?”
Dave Kellogg: “Sales and marketing misalignment can occur due to various reasons. One primary factor is the lack of communication and collaboration between these two teams. Marketing may generate leads that are not relevant or well-qualified for the sales team, leading to friction and wasted resources. It’s crucial for companies to establish shared goals, open channels of communication, and develop a deep understanding of each team’s role to ensure alignment.”
[15:25] What founders & CEOs should understand about marketing
Host: “As a founder or CEO, what should one understand about marketing?”
Dave Kellogg: “Founders and CEOs should recognize that marketing goes beyond just generating leads. It is a strategic function that influences the entire customer journey, from brand positioning to customer retention. By understanding the fundamentals of marketing, founders and CEOs can make informed decisions, align marketing efforts with business objectives, and ultimately drive sustainable growth.”
[20:15] How to find the right balance between building and scaling sales and marketing
Host: “Finding the right balance between building and scaling sales and marketing can be challenging. What advice do you have for founders and CEOs in this regard?”
Dave Kellogg: “It’s important for founders and CEOs to strike the right balance between building and scaling sales and marketing efforts. While it’s crucial to invest in building a strong foundation and establishing effective processes, it’s equally important to focus on scaling those efforts to drive growth. Founders and CEOs should continuously evaluate their sales and marketing strategies, measure results, and adapt as needed to achieve sustainable business growth.”
Join us for this insightful conversation with Dave Kellogg to gain valuable insights into B2B sales and marketing. Don’t forget to visit [Advance B2B](https://www.advanceb2b.com/) for more resources and expertise in B2B sales and marketing.
Happy watching!
**Source:** *Podcast Episode: How Much Do Founders Know About Sales and Marketing? | Interview with Dave Kellogg* ([Link to the podcast episode]())
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How much do founders know about Sales and Marketing? How much should they?
Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.
In other words, he has a lot to say about sales and marketing.
Dave recently wrote “The Founder’s Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales.
In the first part of our chat, Dave tells us about the importance of understanding the basics of sales.
💎 CMO vs. CEO: What’s best?
💎 What do founders need to know about selling?
💎 How can a founder become a good “Chief Salesperson”?
💎 The impact of technology in the sales landscape
💎 Why are sales and marketing so often misaligned?
💎 … and what to do about it
💎 What founders & CEOs should understand about marketing
💎 How to find the right balance between building and scaling sales and marketing?
Happy watching!
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Visit Advance B2B ❤️ https://www.advanceb2b.com/
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