Version One Ventures and Ada: A Partnership for Innovation and Growth

**Discover the Untold Stories of Venture Capital Fundraising with Boris Wertz, Mike Murchison, and David Hariri**

Welcome to Founders & Funding, where Alex Norman leads candid conversations with founders of venture-backed companies and the partners that made the bet. In this episode, Boris Wertz, Founder & General Partner of Version One Ventures, along with Mike Murchison, Co-founder & CEO of Ada Support, and David Hariri, Co-founder & Head of Product of Ada Support, share their insights and experiences in the world of venture capital fundraising.

0:00 – Start of the episode
0:32 – Boris Wertz, Mike Murchison, and David Hariri take the stage
1:24 – Boris Wertz explains Version One’s investment thesis
2:19 – The co-founding story of Volley
5:17 – How Boris met the Volley team
6:43 – Version One’s investment in Volley
10:20 – Challenges faced by Volley: Negative network effects
13:25 – Updating Boris on Volley’s situation
14:40 – Moving on from Volley and the birth of Ada
19:59 – The start of Ada
22:42 – The importance of customer development
27:47 – Getting your customer promoted
29:44 – The right way to pivot

Watch all episodes of Founders & Funding [here](https://www.youtube.com/watch?v=H5RkEZEHc6E&list=PLIEpKVFvGwLNryaHRQcmTssSBdPwiQ9zI) and listen to them on Spotify [here](https://open.spotify.com/show/5ztGmApbvduFqczYRD8IQm).

Keywords/Tags: TechTO, Tech Toronto, Toronto Tech, Technology, Canada, Toronto, Entrepreneur, Entrepreneurship, Startups

Sources:
– [TechTO](https://techto.org/)
– [Version One Ventures](https://versionone.vc/)
– [Ada Support](https://www.adasupport.com/)

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Discover the untold stories behind the venture capital fundraise. Join Alex Norman as he leads candid conversations with founders of venture-backed companies and the partners that made the bet.

In this episode: Boris Wertz, Founder & General Partner at Version One Ventures; Mike Murchison, Cofounder & CEO of Ada Support; and David Hariri, Co-founder & Head of Product of Ada Support.

0:00 Welcome to Founders & Funding
0:32 Boris Wertz, Mike Murchison and David Hariri to stage
1:24 Borit Wertz explains Version One’s thesis
2:19 The Volley co-founding story
5:17 How Boris meets the Volley team
6:43 Version One invests in Volley
10:20 Challenges at Volley: Negative network effects
13:25 Updating Boris on Volley situation
14:40 Stopping to work in Volley, what is next?
15:18 Lunch with Boris and the birth of Ada
19:59 The start of Ada
22:42 Customer Development
27:47: Importance of getting your customer promoted
29:44 The right way to pivot

Watch all Founders & Funding episodes here:

Listen to all Founders & Funding episodes here: