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πŸ“£ Highlights of Day 2 at the INFLUENCER MARKETING SHOW in NYC! πŸ—½

**Influencer Marketing Show NYC: Day 2 Recap and Insights**

Welcome to our channel, where we share exclusive insights and recaps from the Influencer Marketing Show in New York City. In this video, Óscar Cumí shares his summary and impressions of the second and final day of the event.

At the Influencer Marketing Show, industry players including agencies, brands, content creators, and influencers gather to discuss and explore the latest trends and strategies in influencer marketing. Throughout the event, we have immersed ourselves in this ecosystem, learning from the experiences of these players and gaining valuable insights.

One of the highlights was a masterclass by Daniel Sánchez from influencity, the only Spanish representative at the show. He provided a step-by-step guide on how to effectively implement product campaigns, where creators and influencers receive products in exchange for promoting them to their followers. Daniel delved into the strategies for locating influencers using data and qualitative information, as well as the best approaches to engage with them through email communication.

Additionally, the session touched upon the importance of metrics and tracking. It emphasized the need for comprehensive monitoring of a campaign’s progress, not just relying on the final results. Understanding the creators involved, the social media platforms used, and the posts that yielded the best conversions or performance is crucial for measuring the success of influencer marketing efforts.

Moreover, we want to shed light on the concept of the “passion economy.” It refers to the symbiotic relationship between influencers, who make a living out of sharing their passions, and the multitude of micro, nano, and small businesses that have built their brands around passions. As statistics show, micro and nano influencers are generally more cost-effective and yield better audience engagement than macro or celebrity influencers. This opens up opportunities for small businesses and independent entrepreneurs to effectively reach their target audiences.

Mistakes in influencer selection can result in failed campaigns, leading companies to question the effectiveness of influencer marketing. Therefore, it is crucial to ensure that influencers genuinely align with the brand’s values and passions. At Influencer Marketing 365, we will continue to dissect and discuss the highlights of the Influencer Marketing Show in New York, providing valuable insights and resources for industry professionals.

Stay tuned for more content as we contribute to the growth and success of this dynamic industry. Remember, influencer marketing is here to stay, and with the right knowledge and strategies, it can be a powerful tool for any brand. Goodbye for now!

**Sources:**

1. [Influencer Marketing Show](https://www.influencermarketingshow.com/)
2. [influencity](https://www.influencity.com/)
3. [The Passion Economy – Andreessen Horowitz](https://a16z.com/2020/02/18/passion-economy/)
4. [Why micro and nano influencers are more cost-effective](https://blog.affinity.co/why-micro-and-nano-influencers-are-more-cost-effective-than-macro-influencers-641178a0c8f3)

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Óscar Cumí nos comparte un resumen y sus impresiones sobre el segundo y último día de la Influencer Marketing Show de Nueva York.

#imshow #imsnyc #imshownyc

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