**[Watch the video here](video-link)**
In the post-Internet era, one of the best real-time marketing efforts of all time was Oreo’s tweet from the Super Bowl XLVII in 2013. Oreo chimed in on the massive power outage inside of the Mercedes-Benz Superdome by tweeting “Power out? No problem. You can still dunk in the dark.” This iconic tweet showcased Oreo’s ability to seize a cultural moment and generate buzz.
Now, brands around the world have been trying to replicate this success through moment marketing. However, not all attempts are memorable or effective. In fact, many of these efforts go unnoticed or even backfire. That’s why it’s important for brands to understand how to navigate this landscape and avoid potential pitfalls.
To learn more about how brands can avoid the moment marketing minefield, check out this insightful video by Palak Gupta, a reporter for Forbes India. In the video, Palak explores the risks and challenges of moment marketing and provides valuable insights on how brands can approach it strategically to achieve success.
Watch the video to discover:
– Case studies of successful and unsuccessful moment marketing campaigns.
– The impact of moment marketing on brand reputation.
– Strategies to effectively leverage trending news and topics.
– Tips for creating memorable and impactful real-time marketing efforts.
For additional information on this topic, you can read the full article on Forbes India’s website: [How Brands Can Avoid the Moment Marketing Minefield](source-link)
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Thank you for watching!
In the post-Internet era, one of the best real-time marketing efforts of all time was Oreo’s tweet from the Super Bowl XLVII in 2013. Oreo chimed in on the massive power outage inside of the Mercedes-Benz Superdome by tweeting “Power out? No problem. You can still dunk in the dark.”
Anchor : Palak Gupta
Reporter : Forbes India
Editor : Justin Enoch
Article URL : https://www.forbesindia.com/blog/storyboard/how-brands-can-avoid-the-moment-marketing-minefield/
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