Significance of Marketing for Products and Services [ BBA ]

# Expert Lecture on the Importance of Marketing in Product and Services


Welcome to D.A.V. Centenary College’s Bachelor of Business Administration department, where we strive to provide our students with the latest knowledge and insights in the field of marketing. In this Expert Lecture, we delve into the importance of marketing in today’s competitive market, specifically focusing on product and services.

## Key Highlights:

1. **Purpose of Marketing:** Explore the fundamental reasons behind marketing strategies and its significance in the success of businesses.
2. **7 Ps of Service Marketing:** Learn about the seven essential elements of service marketing that drive customer satisfaction and loyalty.
3. **Relationship Marketing:** Discover the power of building strong customer connections and cultivating long-term relationships.
4. **Customer Connection:** Uncover effective methods to engage with customers and enhance brand loyalty.

By watching this lecture, you will gain valuable insights into these crucial marketing concepts and how they can be applied to real-world scenarios. Don’t miss out on this opportunity to broaden your knowledge and enhance your marketing skills.

For more updates, news, and events from D.A.V. Centenary College, Faridabad, visit our official website: [D.A.V. Centenary College, Faridabad](source)

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# Full Transcript

You can find the full transcript of the video [here](source).

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**Source:** [D.A.V. Centenary College, Faridabad](source)

D.A.V. Centenary College, Faridabad
Bachelor of Business Administration department organized a Expert lecture on Important of Marketing in Product and Services.

Special Highlights:
Purpose of Marketing
7 Ps of Service Marketing
Relationship Marketing
Customer Connection
and many more