# Decoding the Success Story of Mercado Livre with Market Makers Podcast
Are you curious to know how Mercado Livre became a leading e-commerce platform in Latin America? Join the latest episode of the Market Makers podcast, where Thiago Salomão and Matheus Soares decode the secrets behind the success (and failures) of this iconic marketplace.
In this episode, two carefully selected experts, Marcello Silva and Rodrigo Nasser from Aster Capital, discuss the early days of Mercado Livre when it was just a simple auction site, and how it expanded to become an all-encompassing online marketplace with significant potential for advertisers.
Listen to the complete episode on Spotify or Apple Podcast and watch the video on YouTube to hear the story of this Argentinean company with a fighting spirit.
[Join the Market Makers community of investors and learn from the experts.](https://sl.empiricus.com.br/s/mmk01-lancamento/?xpromo=XE-ME-TELE-MMK01-SUBMMK-X-X-X-X)
## In-Depth Analysis and Expert Insights
With Market Makers, you get exclusive access to founders and industry insiders who share valuable insights about the market. In this episode, learn how Mercado Livre’s founder Marcos Couperin’s long-term vision and leadership influenced the company’s growth and decision-making strategy.
Discover interesting facts about the founders who met in the MBA program and found inspiration to create a world-class e-commerce platform that would democratize commerce and disrupt the market.
## A Valuable Resource for Investors
Market Makers podcast offers a wealth of information for investors who want to learn more about the market and the success strategies of global companies. With expert opinions and in-depth analysis, this podcast provides a valuable resource for anyone who wants to gain a competitive edge in the market.
[Listen to the full episode now on Spotify or Apple Podcast and watch the video on YouTube.](https://youtu.be/E8gG9llVNWQ) Join the Market Makers community and stay informed about the latest market trends and investment strategies.
Entre hoje para a Comunidade Market Makers de Investimentos: https://sl.empiricus.com.br/s/mmk01-lancamento/?xpromo=XE-ME-TELE-MMK01-SUBMMK-X-X-X-X
🎧 OUÇA O EPISÓDIO COMPLETO
– Spotify: https://open.spotify.com/episode/2sUM6KM0ztdkwM2dOoDkDm?si=LCYx4mH9RcK9P4WosI4DAw
– Apple Podcast: https://podcasts.apple.com/td/podcast/32-mercado-livre-de-site-de-leil%C3%B5es-a/id1632972179?i=1000600055978
📽 VEJA O EPISÓDIO COMPLETO NO YOUTUBE: https://youtu.be/E8gG9llVNWQ
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A cada episódio deste novo programa (que ainda não tem nome – e aceitamos sugestões) vamos decifrar os segredos dos maiores casos de sucessos (e fracassos) das empresas do nosso mercado, trazendo sempre um convidado escolhido a dedo por ter muito conhecimento do assunto.
No episódio de estreia, destrincharemos o Mercado Livre. A empresa nasceu em 1999 como um site de leilões (ouvir como isso era na época beira a loucura) e hoje é um verdadeiro colosso que ameaça varejistas, financeiras e até o Google. Isso porque o maior potencial para a MELI no futuro pode estar no segmento de anunciantes. Ouça o episódio e saiba absolutamente tudo sobre esta empresa argentina mas com espírito.
Apresentação: Thiago Salomão (@_salomoney) e Matheus Soares (@maatssoares)
Convidados: Marcello Silva e Rodrigo Nasser, fundadores e gestores da Aster Capital
Edição: Renzo Fedri
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