Influencer Marketing: A Phenomenon on the Rise

# The Role of Influencer Marketing in Public Relations

In today’s digital age, the role of public relations (PR) has evolved significantly. Traditional marketing methods no longer hold the same sway over consumers as they once did. Instead, people are more likely to trust influencers they see on their social media feeds. This shift in consumer behavior has prompted businesses worldwide to invest heavily in influencer marketing to increase brand awareness and reach new audiences[^1^].

One particular trend that has gained traction in recent years is the use of micro-influencers. These individuals have smaller followings compared to traditional influencers but deliver high levels of authenticity, making them attractive to brands looking to connect with their target audience on a more personal level[^1^].

To shed light on the rise and impact of influencer marketing, industry leaders gathered for a discussion on various topics. Moderated by Matthew Briant MPRCA, Managing Director of Hill+Knowlton Strategies – Singapore, the session explored the following themes:
– The rise of influencer marketing in the current landscape
– The evolving role of influencer marketing in PR
– The impact of influencer marketing on businesses in recent years
– The potential of micro-influencers in shaping the future of social media marketing[^1^].

The panel of experienced speakers shared their insights on these subjects. They included:
– Sophie Crowther, Senior Influencer Marketing Manager, Media Monks
– Jeremy Seow MPRCA, Managing Director, Growth and Innovation, APAC, Allison+Partners
– Raena Lim, Founder, Style Theory
– Nicole Jiawen Lee, Regional Creative Lead, Collab Asia[^1^].

By bringing together experts with diverse perspectives, this discussion provided valuable insights into the ever-evolving world of influencer marketing. The session aimed to equip businesses and professionals with the knowledge needed to navigate this dynamic landscape and harness its potential to reach and engage with their target audience more effectively[^1^].

**Source:**
[^1^]: [Authority Source](https://www.youtube.com)

The role of PR has been changed fundamentally when it comes to businesses reaching today’s audience. Rather than traditional marketing, consumers are now more likely to trust those they see on their social media feed.

Organisations across the world are choosing to invest more in influencer marketing to increase brand awareness and reach new audiences

The use of micro-influencers continues to attract more brands as they search for authenticity.

Join us for this session as industry leaders discuss:
– The rise of influencer marketing
– The role of influencer marketing in Public Relations
– How influencer marketing has impacted businesses in the last few years
– Are micro-influencers the future of social media marketing?

Moderated by:
Matthew Briant MPRCA, Managing Director of Hill+Knowlton Strategies – Singapore

Speakers:
– Sophie Crowther, Senior Influencer Marketing Manager, Media Monks
– Jeremy Seow MPRCA, Managing Director, Growth and Innovation, APAC, Allison+Partners
– Raena Lim, Founder, Style Theory
– Nicole Jiawen Lee, Regional Creative Lead, Collab Asia