5 Tips for Building Non-Spammy Links
Google’s link spam update in December 2022 aimed to nullify spammy links at scale. So how do we build non-spammy links? In today’s Whiteboard Friday, we’ll cover five tips to do so.
1. Identify Who You Want to Link to Your Content
Firstly, think about who you want links from, such as journalists or content writers. Understand what they are linking to and create content that targets their interests. Research your target audience and put yourself in their shoes to understand what type of content would be interesting to them.
2. Create Valuable Content
Your content needs to provide value to your target audience to get links. Consider what content valuable to the industry as a whole, as well as what would be informational and helpful to the content writers and journalists you want to link to you. Understand that each group may value different things and tailor your content accordingly.
3. Use Effective Tactics
Consider what content works for your specific industry. For example, in some industries, tools, guides, and glossaries can be effective. Stats and research can also be valuable, such as compiling statistics on a certain topic or conducting your research. Avoid mass emailing and instead focus on targeted outreach.
4. Focus on Quality Over Quantity
While getting as many links as possible may seem beneficial, quality is more important. Focus on building relationships with relevant websites and producing quality content that is shareable and valuable to your target audience.
5. Stay Up to Date
Search engines and link building tactics are constantly evolving. Stay informed on industry trends, follow Google’s guidelines, and adjust your strategies accordingly.
Building non-spammy links requires a targeted approach, valuable content, effective tactics, quality over quantity, and staying informed on industry trends. Keep these tips in mind to improve your link building strategy and stay ahead of the competition.
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