Creating a Web Campaign (+ Sitemap) Using Marketing Cloud Personalization

**Attention is a new form of currency – and social media platforms such as Instagram or TikTok are able to captivate it so well by displaying personalized content.**

In this YouTube video, we will explore how Salesforce Marketing Cloud Personalization can help organizations provide a 1:1 online customer experience. With the help of Einstein Recipes, it is now possible to display personalized and dynamic content based on visitors’ interactions with your website and their demographics.

The video will guide you through the process of setting up a Web Campaign within Marketing Cloud Personalization. The implementation includes:

1. **Implementation of a Sitemap to track website interactions.**
– Learn how to create a site map using the web SDK and JavaScript integration available in Salesforce Marketing Cloud.
– Access a code snippet plugin that allows you to pass your code to Salesforce Story to leverage Marketing Cloud Personalization.
– Install a Chrome extension, “Marketing Cloud Personalization SDK,” available on the Chrome Store, to load Marketing Cloud Personalization on your website using the Visual Web editor.

2. **Creation of a Web Template**
– Learn how to configure the sitemap using the template feature in Marketing Cloud Personalization.
– Discover how to define content zones and customize web banners based on user behavior and demographic criteria.

3. **Creation of a Web Campaign**
– Explore how to capture user data and track events using the ready function in Marketing Cloud Personalization.
– Track user visits to specific pages, such as the homepage and blog posts, to gather information such as page type, URL, name, and image URL.
– Learn how to create personalized content zones using selectors, IDs, and modules to display tailored content for users.

If you have any questions about Salesforce Marketing Cloud Personalization or the implementation process discussed in the video, feel free to ask in the comments section.

**Keywords/Tags:** [vid_tags]

**Source:** [Authority Link to Salesforce Marketing Cloud Personalization Documentation](https://www.salesforce.com/products/marketing-cloud/)

**Transcript:**
Hello everyone! Welcome to this new video where we will discuss Salesforce Marketing Cloud Personalization. Today, we will learn how to build a sitemap and create a web campaign within Marketing Cloud Personalization.

Let’s start with the sitemap. A sitemap is essential for tracking user interactions on our website. By leveraging the web SDK and JavaScript integration in Salesforce Marketing Cloud, we can set up a sitemap and analyze user behavior. To initiate this process, simply copy the provided code snippet and use a plugin like Salesforce Story to pass the code. Additionally, install the “Marketing Cloud Personalization SDK” Chrome extension to load Marketing Cloud Personalization on your website through the Visual Web editor.

Once the sitemap is set up, we can configure it using the template feature in Marketing Cloud Personalization. The template will allow us to define content zones and create personalized web banners based on user behavior and demographic criteria.

Next, we move on to creating a web campaign. This involves tracking user data and events using the ready function in Marketing Cloud Personalization. By tracking specific page visits, such as the homepage or blog posts, we can gather valuable information like page type, URL, name, and image URL.

To personalize the user experience, we will create content zones using selectors, IDs, and modules. These content zones will display tailored content that matches the user’s preferences.

If you have any questions or need help with Salesforce Marketing Cloud Personalization or the implementation process shown in this video, please leave a comment, and I’ll be happy to assist you.

**Keywords/Tags:** [vid_tags]

**Source:** [Salesforce Marketing Cloud Personalization Documentation](https://www.salesforce.com/products/marketing-cloud/)

Attention is a new form of currency – and social media platforms such as Instagram or TikTok are able to captivate it so well by displaying personalized content.
If your organization is looking to provide a 1:1 online customer experience, Salesforce Marketing Cloud Personalization can help!
Thanks to Einstein Recipes, it is possible to display personalized/dynamic content based on how visitors are interacting with your website and their demographic.

In this video, we are learning how to set-up a Web Campaign within Marketing Cloud Personalization.
-Implementation of a Sitemap to track website interactions.
– Creation of a Web Template
– Creation of a Web Campaign

If you have any questions, please let me know.

Kind Regards,
Arthur