Connecting Us: Unveiling the Power of Micro Moments

**Real Estate Marketing: Winning in the Mobile World**
Welcome to this video where we discuss how to win in the mobile world as a real estate agent or broker. In today’s fast-paced, tech-driven society, our behavior as consumers has changed. We are constantly connected to our mobile devices, seeking information and making decisions on the go. As real estate professionals, it’s crucial to understand and adapt to these changes in consumer behavior.

In this video, we are joined by Sheree Chris of Better Homes and Gardens Real Estate and Matt Lawson, Google’s director of performance ad marketing. They will discuss the intersection of mobile and consumer behavior and provide valuable insights on how to capitalize on what they call “micro moments.”

Micro moments are those brief, intent-rich moments where consumers are looking for help or information. These moments are critical for advertisers to be present and engage with potential clients. By understanding and catering to these micro moments, real estate agents can reach their target audience effectively and increase their chances of success.

Sheree and Matt delve into the experiences of real people, such as Erica, a 32-year-old professional from Austin, Texas, who used her mobile device to start her search for a new home while waiting at the airport. Erica shares how the convenience and ease of using her smartphone helped her make progress towards her long-term goal of owning a new home, even in the smallest moments of her day.

This video is a must-watch for real estate agents, brokers, and anyone looking to understand the changing landscape of consumer behavior in the mobile world. Learn valuable tips and strategies to win in the mobile space and stay ahead of the competition.

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