What is product placement in movies for kids and how does it work?

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**Description:**

Have you ever wondered why some videos have a disclaimer that says “This channel got money or free things to make this video”? Well, in the world of influencer marketing, this is known as a paid product placement or endorsement. It means that the person who created the video has received compensation or free products from a company to feature them in their content.

Let’s take a closer look at this phenomenon. For instance, if you come across a video that showcases a toy, the creator of that video might have been paid by the toy company to showcase their product. After all, the company wants you to be captivated by the toy and eventually make a purchase.

So, the next time you spot that button on a video, you now know what it signifies. It’s all about transparency and ensuring that viewers are informed about any potential financial arrangements behind the scenes.

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*[Source: YouTube Help](https://support.google.com/youtube/answer/154235?hl=en)*

Description

When you’re watching a video, you might see something pop up that says “This channel got money or free things to make this video”. This means that the person who made the video might get money or free things from a company to make the video. We call this a paid product placement or endorsement. For example, if a video has a toy in it, the person who made the video might get money to show you the toy. That’s because the company who made the toy wants you to buy it.

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