# Web 3.0: The Future of Internet – Upgraded Version of Web 2.0
**Web 3.0** is the next phase of growth for web businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0. In this video, we explore the features and advancements of Web 3.0 and its relationship with the metaverse.
Web 3.0 is characterized by creating a virtual world within the internet, where users can interact with each other and buy products through websites like online virtual shopping malls. It offers personalization and the use of technologies like machine learning and AI to provide relevant content to users. The **Semantic Web** is an extension of the current web, enabling information to be reused and shared more easily among programs, communities, and companies.
Examples of Web 3.0 applications include **Wolfram Alpha** and **Apple’s Siri**. Siri utilizes speech recognition and artificial intelligence techniques to search and deliver results. However, data collection and abuse are inherent in how Web 2.0 operates, with apps monetizing user data. As a result, more people are prioritizing data privacy and exploring alternatives like Web3.
**Blockchain** is also becoming a valuable tool for advertising and marketing in the Web 3.0 era. Its decentralized ledger technology helps marketing teams manage data, gain insights into audience interactions, and build meaningful customer relationships.
While Web 3.0 is considered the future, some experts argue that it may just be a rest stop on the way to a fully realized AI network. Nevertheless, privacy concerns and regulatory actions are leading users to leave big tech platforms, impacting ad inventory and prices.
In today’s headlines, **VAR India** reports on various news topics, including a fine imposed on Air India by the US, RBI allowing Russian banks to open special vostro accounts, Microsoft suspending Xbox accounts, Microsoft partnering with SIIC to support startups, and Contentstack raising $80 million in series C funding.
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Web 3.0 is an upgraded version of Web 2.0 and is characterized by creating a virtual world within the Internet through websites such as online virtual shopping malls, which allows users to interact with each other and buy products.
The metaverse and web3 are intricately intertwined. Although theoretically, web3 and the metaverse are reliant on one another, the technology overlap makes their relationship symbiotic. Wolfram Alpha and Apple’s Siri are two examples of web 3.0 applications. Siri uses speech recognition techniques and artificial intelligence to search and deliver results.
Web 3.0 offers not only personalization but also the Semantic Web, which provides a framework for information to be reused and shared more easily among programs, communities, and companies.
The difference between Web 2.0 and 3.0 is that Web 3.0 is more focused on the use of technologies like machine learning and AI to provide relevant content for each user instead of just the content other end users have provided.
The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation.
An expert says, data collection—and abuse—is basically built into the core of how web 2.0 operates. Apps need money and they get it by monetizing your data. In web 2.0, you are the product.
More and more people are showing they care about data privacy and doing something about it. They’re leaving platforms like Facebook, getting smarter in their use of ad blockers and VPNs and turning to new models like Web3.
Going forward, Blockchain is going to become a helpful tool for advertising and marketing. Its decentralized ledger technology helps marketing and advertising teams better manage data, gain deeper insights into audience interactions with ad campaigns and cultivate meaningful customer relationships.
Technologists say Web3 is the path to the future, but maybe it is only a rest stop on the way to a fully realized AI network that would constitute a true digital brain.
For advertisers, this presents a problem: Users want privacy, governments are regulating it and Big Techs are dragging their heels. As people leave these tech platforms, ad inventory goes down, ad prices go up and ROI on ad spend dips down-and-to-the-right. But Big Tech still boasts billions of users.
Today’s Headline in NewsHours
2:58 US imposes $1.4 Million fine on Air India
3:36 #RBI allows Russian banks to open special vostro accounts to trade in rupee
4:12 #Microsoft suspends 4.78 Million Xbox accounts
4:48 Microsoft partners with SIIC to support startups
5:28 #Contentstack raises $80 Million in Series C funding round
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