## New Video Description:
In Entrée Capital’s “Founder Spotlight” series, we had the privilege of virtually sitting down with Ian Hambleton, Co-Founder and CCO of Ecologi. Ecologi is a groundbreaking platform for real climate action, dedicated to removing 50% of global CO2 emissions by 2040 and responsibly planting billions of trees annually. In this conversation, Ian shares insights on the importance of transparency in the climate-tech space, building a business versus a charity, navigating partnerships in climate-tech, and more.
A bit about Ian: Ian is a visionary entrepreneur driven by his passion to reverse climate change through the power of businesses and communities. As Chief Commercial Officer and Co-Founder of Ecologi, Ian has successfully scaled the company and secured investments from renowned venture capitalists like Entrée Capital and General Catalyst. Prior to Ecologi, he has founded and managed several creative businesses including Output Group, Studio Output, Found Studio, Glug, and Maze Theory.
About Ecologi: Ecologi is a comprehensive climate action platform that aims to make taking real climate action simple. With a range of tools and products, Ecologi facilitates the reduction of global CO2 emissions by 50% by 2040. Their subscription services enable individuals and businesses to offset their carbon footprint, while an API for e-commerce retailers plants trees with every purchase. The recently launched Ecologi Zero is a game-changing carbon accounting tool. The platform also emphasizes trust and transparency, offering radical transparency by making all board minutes and finances openly available. Additionally, Ecologi has successfully gamified the process, giving each user their own personal profile forest.
Join us in this enlightening discussion with Ian as we delve into the inspiring story behind Ecologi, its quest for product-market fit, and the unexpected success of gamification in engaging users in climate action.
Learn more about Ecologi at [ecologi.com](https://www.ecologi.com).
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[Source 1](https://www.youtube.com/watch?v=video-id)
[Source 2](https://example.com)
In Entrée Capital’s “Founder Spotlight” series we sat down “virtually” with some of the inspiring founders in our portfolio and asked them to share some of the lessons that they’ve learned along the way.
In this episode, we chatted with Ian Hambleton Co-Founder and CCO of Ecologi, a platform for real climate action with a mission to remove 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year.
In the conversation Ian discussed the importance of transparency in the climate-tech space, building a business vs. a charity or NGO, how to navigate partnerships in climate-tech, and more.
A bit about Ian:
Ian is passionate about harnessing the power of businesses and communities to help to reverse climate change. As Chief Commercial Officer and Co-Founder of Ecologi, Ian has rapidly scaled up the company – securing investment from leading venture capitalists including Entrée Capital and General Catalyst. Over the years he has run a host of creative companies including Output Group, Studio Output, Found Studio, Glug and Maze Theory.
A bit about Ecologi:
Ecologi is a platform for real climate action. Its mission is to remove 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year. Visit them at: www.ecologi.com
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