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Ron Gura in the Spotlight: Empathy in Entrée

In Entrée Capital’s “Founder Spotlight” series, we had the pleasure of virtually sitting down with Ron Gura, the Co-Founder and CEO of Empathy. Empathy is a software company that provides families with both emotional and logistical support during their time of need, helping them deal with loss. Ron shared valuable insights in this conversation, including building a business model for infrequent products, working with champions in large organizations, and the importance of design.

A little bit about Ron: he is a tech entrepreneur with a passion for developing empowering products. He has experience working with startups as well as major international corporations such as WeWork and eBay. Ron’s expertise in scaling operational systems and business incubation adds great value to Empathy.

Empathy’s mission is to simplify and streamline end-of-life bureaucracy, providing personalized plans and grief support to help families navigate this difficult process. Their application has even been recognized as Google Play’s “Best App for Good” in 2021 and is listed among CB Insights’ “Top Digital Health Companies of 2021.”

Launched in 2021 and headquartered in New York and Tel Aviv, Empathy partners with various organizations, including Fortune 100 companies, HR benefit providers, insurers, and hospice care, to reach as many bereaved families as possible.

For more information about Empathy’s app and their mission, visit their website at [empathy.com](https://www.empathy.com/).

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Source: [Entrée Capital](authority.link/entreecapital)

In Entrée Capital’s “Founder Spotlight” series we sat down “virtually” with some of the inspiring founders in our portfolio and asked them to share some of the lessons that they’ve learned along the way.

In this episode, we chatted with Ron Gura, Co-Founder and CEO of Empathy which helps families deal with loss, incorporating both emotional and logistical support for the families in their time of need.

In the conversation Ron discussed building a business model for an “infrequent product”, the do’s and don’ts of working with a “champion” in a large organization, the importance of design, and more.

A bit about Ron:
Ron is a tech entrepreneur who has brought his love for developing empowering products to startups and major international corporations alike. As SVP at WeWork, Ron started and oversaw a global R&D center of 250 team members, responsible for the tools and systems that helped the company scale operationally. Previously, Ron served as Entrepreneur in Residence at Aleph, a $850M early-stage venture capital fund. Prior to that, Ron served as a Product Director and GM at eBay, leading its business incubation organization. Ron joined eBay as a result of the 2011 acquisition of The Gifts Project, a social-commerce startup where he served as Co-Founder & CEO.

A bit about Empathy:
Empathy’s mission is to help families deal with loss, incorporating both emotional and logistical support for the families in their time of need. Powered by technology and driven by purpose, Empathy’s application, awarded Google Play’s 2021 “Best App for Good” and CB Insights’ “Top Digital Health Companies Of 2021” , simplifies and streamlines end-of-life bureaucracy with personalized plans and grief support. Launched in 2021 and headquartered in New York and Tel Aviv, Empathy partners with organizations across industries, including Fortune 100 companies, HR benefit providers, insurers, hospice care, and more, to reach as many bereaved families as possible in their time of need. To receive more information about Empathy’s app, visit us at empathy.com.

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