Juan Pablo (JP) Cerda explores the process of constructing and departing from a climate-focused business

**Watch Andrew Gaule’s Interview with Juan Pablo Cerda on Corporate Venturing and Innovation**

In this interview, Andrew Gaule, an experienced entrepreneur, sits down with Juan Pablo Cerda to discuss his journey as an entrepreneur and the process of exiting ventures. They talk about the growth of Zeigo, a company that was supported by Sustainable Ventures and invested in by Green Angel Syndicate, leading to a successful exit to Schneider Electric.

Andrew Gaule is also the author of the book “Purpose to Performance – Innovative New Value Chains,” which explores corporate innovation and venturing.

You can listen to this interview as a podcast on Gaule’s Question Time, available on Apple, Spotify, Google, and other podcast channels.

Check out the Aimava Purpose to Performance Channel on YouTube for this and other video content.

**Keywords/Tags:** Corporate, Venturing, Innovation, Agaule

**Links:**
– [Andrew Gaule’s LinkedIn](https://www.linkedin.com/in/andrew-gaule-aimava)
– [Sustainable Ventures](https://www.sustainableventures.co.uk)
– [Green Angel Syndicate](https://greenangelventures.com)
– [Book: “Purpose to Performance – Innovative New Value Chains”](shorturl.at/dfDTW)
– [Gaule’s Question Time Podcast](https://www.podomatic.com/podcasts/gaulesqt)
– [Aimava Purpose to Performance Channel on YouTube](https://www.youtube.com/channel/UCV9o-htFNIk9Yt7jp2XcdWw)

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*Transcript of the interview:*

Andrew: Hi, JP! It’s great to have you here with us. We got connected through Green Angel Syndicate, and I’m excited to hear about your journey as an entrepreneur and your experiences with building ventures and exits.

JP: Thank you, Andrew! I’m thrilled to be here. Before diving into entrepreneurship, I worked in the corporate world for companies like BP, Shell, and Orsted. My first venture started as a consultancy focused on power purchase agreements, inspired by my time at Orsted and their engagement in renewables. I saw it as an impactful way to deploy fossil fuels and transition to clean energy. From there, I ventured into startups, and now I’m working on my second venture, Zeigo.

Andrew: That’s fascinating, JP. Can you explain what a power purchase agreement is and why companies, both large and small, are interested in signing them?

JP: Absolutely. A power purchase agreement (PPA) is a long-term contract between a corporate entity and a renewable energy project developer. The corporate agrees to purchase the energy generated by the specific project for a fixed duration, typically 12 to 15 years. By signing PPAs, companies support the development of new renewable energy assets, replacing fossil fuels with clean energy. It’s seen as the gold standard for corporates committed to initiatives like RE100 or CDP.

Andrew: That’s an important and impactful way for companies to contribute to clean energy transition. So, how did Zeigo come about, and how did you scale the business and attract investors?

JP: After selling my consultancy, I realized the immense potential in promoting renewable energy projects to corporates. We started Zeigo as a marketplace, digitally connecting corporates with renewable energy projects. We wanted to simplify the process, not just by showcasing projects, but by providing information on the tendering process, contract requirements, and associated risks. This digital approach made it scalable. We realized there was a need for corporates to know about these projects and simplify the energy procurement process. Through strategic marketing and partnerships, we attracted investors and scaled the business.

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Sources:

– [Andrew Gaule’s LinkedIn](https://www.linkedin.com/in/andrew-gaule-aimava)
– [Sustainable Ventures](https://www.sustainableventures.co.uk)
– [Green Angel Syndicate](https://greenangelventures.com)
– [Book: “Purpose to Performance – Innovative New Value Chains”](shorturl.at/dfDTW)
– [Gaule’s Question Time Podcast](https://www.podomatic.com/podcasts/gaulesqt)
– [Aimava Purpose to Performance Channel on YouTube](https://www.youtube.com/channel/UCV9o-htFNIk9Yt7jp2XcdWw)

Andrew Gaule (linkedin.com/in/andrew-gaule-aimava) discusses with Juan Pablo (JP) Cerda, about his experience as an entrepreneur building multiple ventures and the process to exit. The growth of Zeigo with the support of Sustainable Ventures (https://www.sustainableventures.co.uk) and investment by Green Angel Syndicate (https://greenangelventures.com) with the subsequent successful exit to Schneider Electric is a part of the interview.
For a book on corporate innovation and venturing see “Purpose to Performance – Innovative New Value Chains” by Andrew Gaule. shorturl.at/dfDTW
You can listen to this interview as a podcast on Gaule’s Question Time on Apple, Spotify, Google and many other podcast channels. https://www.podomatic.com/podcasts/gaulesqt
Subscribe for future interviews.
See this and other video content at Aimava Purpose to Performance Channel – https://www.youtube.com/channel/UCV9o-htFNIk9Yt7jp2XcdWw