Guide to Expanding Direct-to-Consumer Streaming Services at CTV World Summit 2023

**SESSION 2: Driving D2C and SVOD Growth**

**Lydia Fairfax, Founder & MD, Triple Crown Consulting**
**Ivars Lubāns, Head of Product, Go3, TV3 Group**
**Jonas Engwall, CEO, Bedrock**
**Parul Goel, Territory Head UK and Director Finance – UK/ EU/ Americas, ZEE Entertainment**
**Anita Barnard, Head of Distribution and Commercial Partnerships, Marquee TV**

In this informative panel discussion, industry experts dive into some of the key questions surrounding the growth of direct-to-consumer (D2C) streaming services and subscription video on demand (SVOD) platforms. The discussion covers a range of topics, including the factors that will determine the success of streaming services in the coming years, the impact of pay TV distribution relationships, the implications of adding advertising or paid, ad-free options, technology innovations, the need for sport and news content, remaining genre opportunities, the market for licensing content to third-parties, and the future of content costs.

This panel features esteemed speakers such as Lydia Fairfax, Founder & MD of Triple Crown Consulting, Ivars Lubāns, Head of Product at Go3, TV3 Group, Jonas Engwall, CEO of Bedrock, Parul Goel, Territory Head UK and Director Finance – UK/ EU/ Americas at ZEE Entertainment, and Anita Barnard, Head of Distribution and Commercial Partnerships at Marquee TV.

**Key Questions Discussed:**
– What factors will determine the success of D2C streaming services in gaining new subscribers?
– How does a pay TV distribution relationship contribute to the growth of studio/channel D2C services?
– What are the implications of introducing an advertising tier or a paid, ad-free option?
– What technology innovations will drive engagement, customer satisfaction, and retention in the next two years?
– Do international streamers need sport and news content to compete for local viewers?
– Are there opportunities for more thematic D2C services and in which genres?
– What will be the market for licensing content to third-parties?
– Will content costs decrease as streaming services focus on originals?

For more insights and valuable discussions, watch the full video.

_Source: [YouTube](source_link)_

SESSION 2: Driving D2C and SVOD growth

Lydia Fairfax, Founder & MD, Triple Crown Consulting
Ivars Lubāns, Head of Product, Go3, TV3 Group
Jonas Engwall, CEO, Bedrock
Parul Goel, Territory Head UK and Director Finance – UK/ EU/ Americas, ZEE Entertainment
Anita Barnard, Head of Distribution and Commercial Partnerships, Marquee TV

• What factors will decide which D2C streaming services gain the most new attention from consumers, or the most new subscribers, by 2024? • How much incremental reach can a Pay TV distribution relationship offer a studio/channel D2C service – and is hard-bundling a growth opportunity for both parties? • What are the go-to-market and content strategy implications if a subscription streaming service adds an advertising tier, or a free service introduces a paid, ad-free option? • What technology innovations will have the biggest impact on engagement, customer satisfaction and retention in the next two years? • Do international streamers need sport and news to compete for ‘local’ viewers; Is there room for more thematic D2C services; Where are the remaining genre opportunities in D2C? • Studios have become distributors and distributors have become studios – so when the dust settles on this revolution, how much of a market can we expect for licensing content to third-parties? • Will content costs start to fall as streaming services fill their libraries with Originals, or have we created a consumer addiction that demands an endless stream of new releases?