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PodKast 178: David Peterson Explores the Methods of Building and Expanding PLG Products in Angular

Welcome to this week’s episode of our YouTube video series! In this episode, we have the pleasure of chatting with David Peterson, partner at Angular Ventures and former employee at Airtable. David has an impressive background as an operator and has transitioned into the venture capital world. Joining us is Victoriano Izquierdo, co-founder of Graphext, one of our portfolio companies. Together, we dive into various topics such as David’s journey into tech with a non-tech background, the importance of sales in any job, his experience at Airtable, and much more.

**Timestamps:**
– [00:00] Introduction
– [01:22] David’s background and transition into tech
– [05:10] The significance of sales in any job
– [09:35] Joining Airtable as one of the first employees
– [16:45] Understanding horizontal vs. vertical products in a PLG model
– [20:36] Balancing user feedback and intuition
– [24:45] Monetization and layering sales on top of PLG
– [28:55] The role of partnerships in company growth
– [33:12] David’s experience as a former operator turned investor

Be sure to check out our guest, David Peterson, and learn more about Angular Ventures and Victoriano Izquierdo. You can find their profiles and links below:

🔵 [David Peterson’s LinkedIn](https://www.linkedin.com/in/davidlpeterson3/)
🔵 [Angular Ventures Website](https://angularventures.com/)
🔵 [Victoriano Izquierdo’s LinkedIn](https://www.linkedin.com/in/victorianoizquierdo/)

To stay updated with all our latest content, visit our website at [Kfund.vc](https://www.kfund.vc/) and follow us on Twitter @Kfundvc.

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*Note: The following transcript has been edited for clarity.*
[Source](Original video: https://www.youtube.com/watch?v=XXXXXXXXXXX)

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In this week’s episode we chat with David Peterson, partner at Angular Ventures and also one of the first employees at Airtable.

David had an extensive career as an operator before joining Airtable, where he led the growth and partnership teams. He’s now moved to the other side of the table, joining Gil Dibner, another previous guest on this show, as partner of Angular.

In this episode, we chat with David about the following topics:

– How he got into tech with a non-tech background
– The importance of sales in any kind if job and he learned the craft at Google
– How he got to join Airtable as one of the first employees
– In a PLG product, the horizontal vs. vertical product
– When to listen to your users and when to follow intuition
– How to start thinking about monetisation and layering inside sales on top of PLG
– How partnerships can help a company grow
– His experience as a former operator turned investor

I’m joined in this podKast by Victoriano Izquierdo, co-founder of Graphext, one of our portfolio companies.

Links:
🔵David Peterson: https://www.linkedin.com/in/davidlpeterson3/
🔵Angular Ventures: https://angularventures.com/
🔵Victoriano Izquierdo: https://www.linkedin.com/in/victorianoizquierdo/

🅺
Web: https://www.kfund.vc/
Twitter: https://twitter.com/Kfundvc
PodKast:

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