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David Zimmerman of Aggregator Razor Group Discusses the Pros and Cons of Amazon Ads

In this insightful interview, David shares his thoughts on the world of Amazon Ads, including his favorite parts and the improvements he wishes to see. From sponsored brand video ads to retargeting strategies, David provides valuable insights into maximizing the effectiveness of Amazon Ads for business success.

🎯 Check out David’s channel for more Amazon PPC news: [David’s Channel](https://www.youtube.com/channel/UCkTshmKGa8wYxf37b5lDATw)

👔 Connect with David on LinkedIn for more valuable content: [DDZimPPC](https://www.linkedin.com/company/ddzimPPC)

In this interview, David discusses the strategies he implements when taking over an account, including creating retargeting ads for high-priced products to capitalize on the 96% of potential customers who don’t make a purchase during their first visit.

David also sheds light on his least favorite aspects of Amazon Ads, such as the lack of control over traffic placement for sponsored products and the inconsistencies in attribution windows, providing valuable insights for businesses navigating the world of Amazon advertising.

On the positive side, David highlights the constant updates and new features in Amazon Ads, as well as the flexibility and control offered by various ad types, demonstrating the potential for businesses to leverage Amazon Ads for growth and success.

🔍 Keywords/tags associated with the video: Amazon Ads, sponsored brand video ads, retargeting strategies, PPC news, advertising on Amazon.

For a full transcript of the interview, visit [David’s Channel](https://www.youtube.com/channel/UCkTshmKGa8wYxf37b5lDATw) and gain valuable insights into optimizing your Amazon advertising strategy. Subscribe for more insightful content and stay ahead in the world of Amazon Ads.

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