Tool 33: CRO (Conversion Rate Optimization) – BAO: Inbound Marketing & Growth Hacking

**Title: The Importance of CRO in Digital Marketing | Inbound Marketing and Growth Hacking**

In this video from the Inbound Marketing and Growth Hacking Toolbox, Stéphane Truphème, co-author of “Inbound Marketing and Growth Hacking Toolbox” (Dunod, 2018) explains the significance of Conversion Rate Optimization (CRO) in any digital marketing approach. Find out how CRO can help generate leads and enhance your marketing strategy.

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Keywords/tags: CRO, Conversion Rate Optimization, inbound marketing, lead generation, BAO, toolbox, Dunod, Stéphane Truphème, Growth Hacking

**Video Transcript:**
[00:00] Introduction: Today, we will discuss the importance of Conversion Rate Optimization or CRO in digital marketing. CRO is vital in converting traffic into leads, and ultimately, into customers.

[00:20] Why is CRO essential in marketing? Many marketers focus solely on generating traffic, but fail to understand the importance of converting that traffic into qualified leads. It’s not enough to have thousands of visitors if we don’t know who they are or if they are the right target audience. CRO helps us identify the quality of the traffic we generate, ensuring we reach the right audience.

[00:50] How can we optimize our CRO? We can use effective call-to-action prompts to encourage visitors to take action. Landing pages focused on conversion allow us to measure the effectiveness of our CRO efforts. Additionally, A/B testing can help optimize our copywriting and design elements. Optimizing forms and the thank you page after conversion is also crucial in the CRO process.

[01:20] Other factors that influence CRO: Website usability and user experience play a significant role in encouraging engagement and conversions. Quality content is vital in attracting the right audience, whether it’s through informative blog posts or premium content offered in exchange for personal information. It’s important to provide content of value to establish trust and credibility with our target audience.

Remember, Conversion Rate Optimization is not only about increasing sales, but also improving the overall effectiveness of your marketing strategy. Watch the full video to learn more about the power of CRO in digital marketing.

By [Stéphane Truphème](source_link) from [La Boîte à outils de l’Inbound marketing et du Growth hacking](source_link) (Dunod, 2018)

Dans cette vidéo de La Boîte à outils de l’Inbound marketing et du Growth hacking, Stéphane Truphème, coauteur avec Philippe Gastaud de la Boîte à outils de l’Inbound marketing et du Growth hacking (Dunod, 2018), explique l’importance du CRO (Conversion Rate Optimization) dans toute démarche de marketing digital.

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