Panel Discussion: Unpacking the Era of Hyper Personalization – Brands’ Drive to Digitize the In-store Experience

## Hyper-Personalization: Brands Digitizing In-store Experience | ET Retail Tech Panel Discussion

Welcome to the ET Retail Tech panel discussion on hyper-personalization and how brands are digitizing the in-store experience. In this session, industry experts share their insights, learnings, and advice on delivering unique products, benefits, and experiences to consumers.

The panel includes esteemed speakers such as Tushar Ved, President of Apparel Group (India) Pvt. Ltd; Ramneek Khurana, Co-Founder & Head of Product & Technology at Lenskart; Gulbahar Taurani, MD & CEO of Philips Domestic Appliances India Sub-Continent; Aditi Sharma, Sales Director of Commercial Business at Salesforce; Apoorv Sood, Vice President of Global Business Development and Partnerships at WebEngage; Sanjay Vakharia, CEO of Spykar Lifestyles Pvt. Ltd; and Joydeep Bhattacharya, Partner at Bain & Company (Moderator).

### Key Takeaways:

– The panel discusses the significance of hyper-personalization in the modern era, where consumers expect tailored experiences.
– Research shows that hyper-personalization leads to significant revenue growth. Brands like Target and Macy’s in the US have witnessed positive results.
– The discussion revolves around leveraging technology to achieve personalization at scale and uncovering the success factors behind it.
– Consumers desire both choice and simplicity. Retailers need to guide them towards the right choices while offering clarity and personalized recommendations.
– The panel shares their profound methods of driving personalization, both in-store and through various touchpoints.
– Examples of implementing hyper-personalization include using 3D technology for customizing handbags, footwear, and t-shirts, as well as offering personalized ribbons for gifts during special occasions.

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Keywords/tags: #etretailtech, hyper-personalization, digitizing in-store experience, unique products, benefits, experiences, panel discussion, technology, retail industry, personalization, customer insights

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#etretailtech

In the era of Hyper-Personalization, How Brands are Digitising In-store Experience?

Tune in to this stellar panel which has all the answers.

Speakers:
Tushar Ved, President, Apparel Group (India) Pvt. Ltd.
Ramneek Khurana, Co-Founder & Head of Product & Technology, Lenskart
Gulbahar Taurani, MD & CEO, Philips Domestic Appliances India Sub-Continent
Aditi Sharma, Sales Director- Commercial Business, Salesforce
Apoorv Sood, Vice President Of Global Business Development and Partnerships, WebEngage
Sanjay Vakharia, CEO, Spykar Lifestyles Pvt Ltd
Joydeep Bhattacharya, Partner, Bain & Company (Moderator)

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