Employee Advocacy: What if Your Employees Became Ambassadors? | Hootsuite, Crédit Agricole

**Title: Exploring the Power of Employee Advocacy with Hub Institute**

As digital transformation continues to shape the business landscape, Hub Institute is at the forefront of deciphering the latest trends and digital strategies to accelerate this process for companies. In this video, we delve into the importance of employee advocacy and its impact on social media engagement.

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At Hub Institute, our mission is to assist brands in coordinating customer, user, and employee experiences through innovative technological platforms. Often, different departments within an organization develop their own social media presence, which requires effective coordination to ensure seamless communication. We believe that this coordination is crucial for the acceleration of skill development and the professionalization of the entire company.

It’s worth noting that employee advocacy isn’t limited to digital marketing or communications teams. Every employee has a role to play, including executives, managers, and experts who can contribute their expertise to strengthen communication efforts. By engaging employees on social media, companies can significantly expand their reach and establish a more authentic connection with their target audience.

The video features a conversation between Hub Institute and Credit Agricole Assurances, where they discuss the importance of employee advocacy within their organization. Credit Agricole Assurances, as the insurance subsidiary of Credit Agricole, has recognized the power of social media in their communication strategy. By involving employees as brand ambassadors, they aim to further develop their employees’ social media skills, boost their employer branding, and promote their expertise.

Through their ambassador program, Credit Agricole Assurances has created a simple and intuitive process for employees. By downloading the Amplified app on their mobile device, employees gain access to a selection of content that they can choose to share on their personal social media accounts. This program allows them to strengthen the connection between employees and the company while amplifying the reach of their brand message.

To learn more about the significance of employee advocacy and its role in enhancing social media communication, watch the full video above. Don’t forget to connect with Hub Institute on [LinkedIn](https://www.linkedin.com/company/hub-institute), [Facebook](https://www.facebook.com/HUBInstitute), [Twitter](https://twitter.com/HUBInstitute), and [Slideshare](http://www.slideshare.net/hubinstitute).

*Keywords/Tags: Hootsuite, Crédit Agricole, HUBDAY, Conférence, HUB Institute, social media, Employee Advocacy*

*Video Transcript:*
Please refer to the video for the full transcript.

Le HUB Institute décrypte les tendances et nouveaux leviers du numérique pour accélérer la transformation digitale des entreprises.

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